About Us

Via Bela was envisioned many years ago by Brazilian-born Isabela Bennett. Born and raised in Rio de Janeiro this 'Carioca' was not only influenced by her own culture but also many international styles.

With extensive traveling and the love for stylish jewelry came along the desire to open a business carrying beautiful and fashionable pieces from emerging and talented designers. The opportunity became available as her children got a little older and the time felt right.

Via Bela is a growing and dynamic business that seeks to provide our customers with beautiful, unique and high quality items at the click of your finger, using the internet as a way to connect to the world.

We want our online store to be the source for you and your loved ones to find fashionable jewelry and accessories with a distinctive look. Via Bela is constantly searching and acquiring the latest in fashion from LA, NYC and Europe however we believe our customers have a unique personality and self-confidence not to let trends dictate their styles.

Our company is committed to our customers and we will work hard to have our communication line always available for questions, comments, suggestions. We would love to hear from you!

Via Bela believes in giving back to others and it is with this philosophy in mind that Via Bela Gives Back. To learn more go to Via Bela Gives Back.

Enjoy your shopping experience at Via Bela.com.